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Measuring The Value Of Your Conference Attendee
One of the purposes of a business to business event is to build and strengthen customer relationships. Just as one of the purposes of a trade association’s annual meeting is to build and strengthen...
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Are You Using Up Your Event Customers?
The scarcest resource you have is a customer. You can’t manufacture them. You can’t outsource them. You can duplicate them. You can’t make them from a recipe. Your conference and event attendees are...
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Turning Attendees Into Repeat Loyal Customers
Most conference organizers focus on meeting their paid attendee goals for their upcoming annual event. They are so focused on that one event that they rarely take time to step back and think about the...
View ArticleSeven Customer Retention Strategies
Customer Retention Strategies from Jeff Hurt On average, U.S. corporations lose 50% of their customers every five years says business researcher Frederick Reichheld. An average company has a defection...
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